The concept developed for Don Tomate was to embody the spirit of Venezuela in the 1930s, bringing the warmth and charm of traditional hacienda life to your farm-to-table experience.

This versatile brand adapts to any media: a captivating logo in various formats, a vibrant color palette, and even delightful animated poses for Don Tomate himself.

These uniform mockups embody the clean and simple aesthetic of the Don Tomate brand. Designed to align perfectly with Don Tomate's look and style, they offer a professional yet approachable image for staff.

Big Paper bags.

Small Paper bags.

Freshly squeezed Juice cups.

Aprons for manufacture and sales staff.

Store front. Only the left roller shutters could be intervine.

Don Tomate

Brand creation & Social media templates

Switzerland - 2022

RETURN

Big 3 Astrology cuts through the confusion surrounding astrology by focusing on the three most impactful aspects of your birth chart. Their team of expert astrologers delivers precise and insightful readings, empowering you to understand yourself and your path forward.

I started with freehand sketches and playful digital doodles to explore the concept of the "Big 3." This initial exploration aimed to create a self-explanatory logo that clearly communicates Big 3 Astrology's services.

I selected five initial logo directions, each one crafted to reflect the brand's core values. Through open communication and feedback, we refined the brand concepts and develop the image final logo.

Big 3 Astrology focuses on the Sun, Moon, and Ascendant in a birth chart

In collaboration with the client, we identified the key types of social content they would be creating for Big 3 Astrology. These were then categorized into distinct sections.

I designed a variety of graphic templates on Canva that the client can easily edit and use. This ensures that Big 3 Astrology's social media profiles maintain a unified graphic style that effectively reflects the brand's identity.

Mockup for the cover of a printed guide they where developing. Following the brand concept in a simple and approachable way.

Switzerland - 2022

Brand creation & Social media templates

Big 3 Astrology

RETURN

To solidify its position as the leading haberdashery supplier, Mercería Venezuela hired me to implement a successful rebrand in 2016. This strategic move aimed to revitalize the brand image, enhance the customer experience, and create a foundation for future growth.

A comprehensive visual identity was developed, including a new logo, color scheme, and typography. This cohesive look and feel was documented in a brand book, ensuring consistent brand application across all marketing materials.

Beautiful and playful Business cards.

Mercerria´s uniforms and Pins.

The rebranding wasn't just about aesthetics or its users, it was about a powerful technical transformation. A seamlessly integrated website was developed, acting as a central hub for their operations. This integration offered significant benefits for Mercería Venezuela and simplified the data base of over 22.000 product variations.

Some billboards we had on 6 points of the city main highways.

Caracas, Venezuela - 2016

Brand creation & UI E-Comerce front end

Mercería Venezuela

RETURN

Committed to a responsible financial future, Metstream established supply channels, procure proprietary Gold, Copper and Cobalt. Its tailored Streaming and Royalty programs give the opportunity to buy these as physical assets at reduced cost.

The brand had to explain a simple idea with a complicated process, while transmiting confidence and transparency to its clients.

Part of the process of the visual identity. drafts and detailed study of the main shape along side the typography selection.

The select idea behind its logo and visual branding was to represent the different layers of streaming as well the different steps to get these assets long before they are extracted.

View on how the explainer video used the mounts of the logo as part of its sequence

Some views of the first version of their webpage. For the latest design witch I also design and created on Wix / Editor X. Please visit this link www.metstream.co

Stationary mockups of the delivered word templates ready to edit, send and print.